Seminar series

Client

The Stavros Niarchos Foundation Centre for Hellenic Studies at Simon Fraser University.

Challenge

The Stavros Niarchos Foundation Centre for Hellenic Studies has been operating at Simon Fraser University since 2011, offering a wide-range of outreach activities in the local community, such as public lectures, conferences, and workshops. One of their regular offerings to the university community is a seminar series that brings internationally renowned scholars of Greece’s history, language and culture to present on their latest research to audiences of faculty members, senior undergraduates and graduate students. The brief called for posters, assorted web assets (e.g. banners and thumbnails) and social assets.

Simon Fraser University was a very crowded marketplace, with many other events competing for students’ attention, however, the university had recently updated their brand guidelines to a bold, though limited, colour palette. This presented an opportunity to explore a bold new look for the seminar series.